For many years international student recruitment was often treated as a marketing function or the responsibility of international offices.
Today this approach is changing.

Global competition for international students is increasing, and education markets are becoming more complex and dynamic.

Universities now require a systemic recruitment strategy that includes:
• analysis of priority markets
• adaptation of academic programmes
• development of partnership recruitment channels
• creation of a supportive international campus environment.

Sustainable international recruitment can only be achieved when it becomes part of the broader institutional strategy.