For a long time, online education was perceived as the main instrument for the global development of universities. After the pandemic, many institutions actively launched online programs, international master’s degrees, and digital learning platforms in an effort to enter new markets and attract international students without physical presence in other countries.

University international programs long seemed one of the most reliable components of the system: they added prestige, expanded connections, strengthened reputation, and created a sense of belonging to the big world. But today this model is rapidly losing stability.

Practical models for international university development, comparison of approaches, and key mistakes to avoid.

A step-by-step analysis of launching joint and network-based programs.

How to build a long-term and sustainable recruitment strategy.